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SELLING
A HOME
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As a real estate seller, you can play an important part in the timely sale
of your property. When you take the following steps, you'll help your
RE/MAX Sales Associate sell your home faster, at the best possible price.
The easiest and most reliable way to improve the appeal of your home is to
enlist a quality home service professional. The right professional can
help real estate sellers get everything in order - from repainting the
kitchen to arranging a thorough cleaning.
Guidelines for the real estate seller
- Make the most of that first impression
A well-manicured lawn, neatly trimmed shrubs and a clutter-free porch
help real estate sellers put their best foot forward and make
prospects feel welcome. So does a freshly painted - or at least
freshly scrubbed - front door. If it's autumn, rake the leaves. If
it's winder, shovel the walkways. The fewer obstacles between
prospects and the true appeal of the real estate seller's home, the
better.
- Invest a few hours for future dividends
Here's your chance to clean up in real estate. Tidy the living room,
the bathroom, the kitchen. If your woodwork is scuffed or the paint is
fading, consider some minor touch-ups and redecorating. Real estate
sellers can benefit from updating the hardware on kitchen cabinets,
adding new slipcovers to sofas and keeping a vase of fresh flowers in
the entryway. These are some of the simple touches that can go a long
way. If you're worried about time, hire professional cleaners or
painters to help get your house ready. Remember, prospects would
rather see how great the real estate seller's home really looks than
hear how great it could look "with a little work."
- Check faucets and bulbs
Dripping water rattles the nerves, discolors sinks and suggests faulty
or worn-out plumbing. Burned-out bulbs or faulty wiring leave
prospects in the dark. Don't let those problems detract from what's
right with your home.
- Don't shut out a sale
If cabinets or closet doors stick in your home, you can be sure they
will also stick in a prospect's mind. Don't try to explain away sticky
situations when you can easily plane them away. A little effort on the
real estate seller's part can smooth the way toward a closing.
- Think safety
Real estate sellers learn to live with all kinds of self-set booby
traps: roller blades on the stairs, festooned extension cords,
slippery throw rugs and low-hanging overhead lights. Make your
residence as safe as possible for visitors.
- Make room for space
Remember, potential buyers are looking for more than just comfortable
living space. They're looking for storage space, too. Real estate
sellers should make sure attics and basements are clean and free of
unnecessary items.
- Consider your closets
The better organized a closet, the larger it appears. Now's the time
to box up those unwanted clothes and donate them to charity.
- Make your bathroom sparkle
Bathrooms sell homes, so let them shine. Check and repair damaged or
unsightly caulking in the tubs and showers. For added allure, real
estate sellers should display the best towels, mats and shower
curtains.
- Create dream bedrooms
Wake up prospects to the cozy comforts of your bedrooms. For a
specious look, get rid of excess furniture. Colorful bedspreads and
fresh curtains are a must if real estate sellers want buyers to be
able to imagine relaxing there.
- Open up in the daytime
Let the sun shine in! Real estate sellers should pull back curtains
and drapes so that prospects can see how bright and cheery the home
is.
- Lighten up at night
Turn on the excitement buy turning on all your lights - both inside
and outside - when showing your home in the evening. Lights add color
and warmth, and make prospects feel welcome.
- Avoid crowded scenes
Potential buyers often feel like intruders when they enter a home
filled with people. Rather than giving your house the attention it
deserves, they're likely to hurry through. Real estate sellers should
keep the company present to a minimum.
- Watch your pets
Dogs and cars are great companions, but not when real estate sellers
are showing their homes. Pets have a talent for getting underfoot. So
do everybody a favor: Keep Kitty or Spot outside, or at least out of
the way.
- Think volume
Rock-and-roll will never die. But it might kill a real estate
transaction. When it's time for a real estate seller to show the home,
it's time to turn down the stereo or TV.
- Relax
It's best if you're not there when your home is being shown. However
if that's not possible, be friendly - but it's not necessary to force
conversation. Prospects want to view the home with minimal distraction
from the real estate seller.
- Don't apologize
No matter how humble your abode, never apologize for its shortcomings.
If a prospect volunteers a derogatory comment about your home's
appearance, let your experienced RE/MAX Associate handle the
situation.
- Keep a low profile
Nobody knows a home better than the real estate seller. But RE/MAX
Sales Associates know buyers - what they need and what they want. Your
RE/MAX Associate will have an easier time articulating the virtues of
your home if you stay in the background.
- Don't turn your home into a second-hand store
When prospects come to view your home, don't distract them with offers
to sell those furnishings you no longer need. You may lose the biggest
sale of all.
- Defer to experience - It's the Experience®
When prospective buyers want to talk price, terms or other real estate
matters, let them speak to an expert - your RE/MAX Sales Associate. As
the real estate seller, you might feel tempted to weigh in, but your
two cents could cost you much more.
- Help your agent
RE/MAX Associates have an easier time selling homes if showings are
scheduled through their offices. And real estate sellers appreciate
the results.
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